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Safeway Announcement Creates a Splash

Created on Monday, 01 February 2010

Media interest in FishWise hit an all time peak last week with the announcement of a partnership with Safeway, one of the top 5 retailers in North America (see the original press release to the left). Local news outlets the San Jose Mercury News and the San Francisco Chronicle plus environmental news agencies such as Earth Times were quick to break the story and as time went by, many finance and investment agencies such like Morningstar, MSN Money and Euroinvestor as well as industry source Supermarket News announced the groundbreaking news.

Breaking News! Progressive Grocer and Intrafish pick up the story.

Keep watching this space for further announcements.