Central Coast trims the ‘red’: California company sets example for sustainable distributors

Distributors play a critical role in the supply chain by delivering both product and information to retail and foodservice customers. Many have recently begun wearing a new hat for their customers, who are increasingly requesting sustainable seafood products. Central Coast Seafood in Atascadero, Calif., began a strong push toward sustainability more than two years ago.

“We felt [sustainability] was something that was likely going to be an issue down the road,” says Giovanni Comin, Central Coast Seafood’s president. “[Our message is] very well received by our customer base.”

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